Initial situation

 

RasenBallsport Leipzig e. V. wanted to make its social commitment more impact-oriented and at the same time realize the club's first sustainability report according to international standards.

 

Task

 

Development of a corporate citizenship strategy, conducting a stakeholder analysis, and designing and implementing the first sustainability report according to GRI.

 

Challenge

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• Analysis and structuring of existing activities and responsibilities

• Integration of different organizational units and perspectives

• Ensuring a transparent and comprehensible presentation of sustainability performance

 

Solution

 

We developed a strategic framework that strengthens impact orientation in social engagement and creates a clearly defined narrative that fits the club's identity.

 

Implementation

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• Stakeholder interviews and evaluation of relevant perspectives

• Analysis of regional needs and the club's environment

• Research and analysis of the engagement activities of other professional football clubs

• Development of the corporate citizenship strategy including key themes and recommendations for action

• Support with KPI definition and action planning

• Conception and creation of the sustainability report

 

Effect

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• Anchoring an impact-oriented approach in social engagement

• Publication of the first sustainability report according to international standards

• Basis for a clear, long-term development of sustainability activities