Initial situation

Hertha BSC GmbH & Co. KGaA was in a phase of reorientation. Sustainability was to be firmly established as an integral part of its future direction and positioned more clearly in its strategy.

Task

Support in developing a holistic sustainability strategy as well as guidance in analysis, concept development, operational implementation and reporting.

Challenge

• Integration of sustainability into an overarching strategic realignment

• Involvement of different responsible parties and organizational units

• Creating a clear, structured basis for long-term action

Solution

We developed a strategic framework that closely links sustainability to the overall strategy. This work included in-depth analyses, a clear prioritization of key issues, and the development of viable structures and formats for implementation.

Implementation

• Conducting interviews, analyses, and stakeholder surveys

• Development of the sustainability strategy including key topics and recommendations for action

• Support with action planning, KPI definition and competence building

• Conception and implementation of the sustainability report

• Support in approaching potential partnerships in the sustainability context

• Activation impulses for internal anchoring of the topic

Effect

• Sustainability as a clear component of the strategic direction

• Publication of a structured sustainability report according to international standards

A foundation has been laid for future measures, partnerships and internal development.